A working prototype proves the technology. It doesn’t prove the business. The gap between the two, the Valley of Death, is where promising engineering ventures most often stall: costs nobody modelled, suppliers that were never tested, tooling committed too early, and funding that runs out before production begins.

These guides are for anyone bringing innovative technology to market, whether you’re starting up or scaling up, and wherever you are on the journey. They draw on sixteen years of senior automotive commercial and procurement experience, including time at McLaren Automotive, and on work with inspiring technology ventures across a range of industries. They’re practical, specific and built around the decisions you’ll actually face.